Unlocking Home: Grow Your Business on Home Platform

Learn proven strategies from Tom Ferry Coaches to maximize the power of Home, strengthen client relationships, generate more opportunities, and accelerate your business growth.

October 5 - November 20

As a Coldwell Banker Realty agent, you’re already enrolled in a complimentary seven-week business growth experience with certified Tom Ferry International coaches designed to help you create more conversations, build better habits, and generate more business while learning Home.

  • Expert Coaching with Tom Ferry International

  • Hands-on Home Workshops

  • Daily Motivating Texts from your Coaches

  • Business-Building Email with Weekly Action

  • Incentives & Prizes like never before!

Invest in Your Business. Build Momentum. Win Up to $50K.

The more you participate, the more opportunities you’ll have to win.

What to expect:

Saturdays
Receive a weekly look-ahead email with links to webinars and daily actions to complete using Home to grow your business.


Mondays
Join 60-minute Live Virtual Sessions with certified Tom Ferry International coaches to sharpen your skills, systems, and relationship-building practices that drive your business. Options to join at 10 AM EST/7 AM PST or 3 PM ET/12 PM PT.


Wednesdays
Attend optional 45-minute Virtual Hands-on Tool Workshops to put that week’s strategies into practice using Home, building confidence with the tools and workflows that support your business and client experience. Options to join at 10 AM EST/7 AM PST or 3 PM ET/12 PM PT.

Thursdays and Fridays
Join optional Group Masterminds to turn learning into results. Review what you executed, share wins, and stay accountable to the actions that create appointments, clients, listings, and long-term growth.

Daily
Receive Motivating Texts designed to help you stay focused and consistent during the seven weeks.


Along the Way
Earn recognition and prizes as you put what you learn into action.

Grow Your Business

Build more momentum to drive your business forward through weekly coaching from some of Real Estate’s most trusted voices. Turn relationships into results, amplified with Home.

Elevate the Client Experience

Turn small, consistent actions into meaningful business growth. Strengthen the buyer and seller workflows that keep clients engaged, build trust, and move forward with confidence.

Save Time with Home

Build confidence using Home and workflows that support your business every day. One connected platform to power your business.

Weekly Sessions

The Coaching Experience that Changes Everything

WEEK 1

Kicking off October 5th | In Person*

Unlock the Money in Your Phone

Turn one contact list into two paths to business: take action with people ready to move now and put Home to work nurturing everyone else. Leave with real buyer and seller opportunities in motion, and a smarter way to keep your pipeline working long after the session ends.

Dates and times will vary by location.

Wednesday, October 7th | Virtual Workshop

Maximizing Your Database in Home

Put your database to work. Learn how to import and organize your contacts in Home, create an actionable list, and use it to make your first targeted outreach. Option to join at either:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

*Some Week 1 Events will be held virtually, please refer to the Schedule page for region specific event information.

WEEK 2

Monday, October 12th | Virtual

Unlock More Opportunities

Learn how trusted advisors stay ahead as client needs and priorities shift. Use Daily Briefing, saved filters, and AI Assistant to spot who’s ready now, focus your outreach, and turn momentum into appointments. Available times:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

Wednesday, October 14th | Optional Virtual Workshop

Workshop: Maximizing Your Daily Briefing

Stop guessing who to call. Learn how to use Daily Briefing and saved searches to identify your highest-priority opportunities, focus your outreach, and start more meaningful conversations. Option to join at either:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

WEEK 3

Monday, October 19th | Virtual

Unlock the Buyer

The agreement is won before the first showing. This week: the presentation, the tools, and the story that make a buyer choose you — on purpose. Available times:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

Wednesday, October 21st | Virtual Optional Workshop

Leveraging Buyer Collections

Create a better buyer experience with Collections. Build and share a personalized Collection with a real buyer or prospect and put Home to work keeping them engaged. Option to join at either:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

WEEK 4

Monday, October 26th | Virtual

Unlock the Machine

Market your listings, power your open houses, and generate seller and buyer leads across email, social, and paid campaigns. Learn how to put the Marketing Center to work for you, all in one platform. Available times:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

Wednesday, October 28th | Optional Virtual Workshop

Building Your Listing Presentation

Turn your listing strategy into a presentation that helps you stand out. Pull a listing presentation in Home, customize it for your business and client, and practice delivering it with confidence. Option to join at either:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

WEEK 5

Week of November 2nd | In-person

Unlock the Listing

A listing presentation so strong it feels unfair. Build the presentation, pricing story, and marketing promise that sets you apart, while using Home to uncover opportunities others miss. This is how a trusted advisor wins the listing.

Dates and times will vary by location.

Wednesday, November 4th | Optional Virtual Workshop

Powering Your Marketing in Home

Put your marketing into motion. Learn how to build and schedule an email sequence in Home so you can stay connected with your audience and market your business more efficiently. Option to join at either:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

WEEK 6

Week of November 9th | Virtual

Unlock the Playbook

Four top CBR producers share their playbooks: two listing wins, two buyer wins, and the exact Home sequence behind each. Available times:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

Wednesday, November 11th | Optional Virtual Workshop

Automating Your Follow-Up

Turn proven follow-up strategies into a repeatable system. Build and activate an automated action plan in Home that helps you stay connected without adding more to your daily to-do list. Option to join at either:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

WEEK 7

Week of November 16th | Virtual

Unlock 2027

Seven weeks of new skills mean nothing without a plan to run them. Finish the challenge with your best year already mapped: goals set, activities counted, plan living in the platform. Available times:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

Wednesday, November 18th | Optional Virtual Workshop

Business & Marketing Planning in Home

Turn your 2027 goals into a plan you can execute. Add your business goal to Business Tracker and see the daily activities required to keep you focused and moving toward it. Option to join at either:

  • 10 AM EST | 9 AM CST | 8 AM MST | 7 AM PST | 4 AM HST

  • 3 PM EST | 2 PM CST | 1 PM MST | 12 PM PST | 9 AM HST

Unlocking Home In-Person Events

Join in person for an interactive coaching session to learn, collaborate, and connect with your Tom Ferry International Coach and fellow Coldwell Banker Realty agents.

RSVP FOR LIVE EVENTS

Stay Connected.
Stay Accountable.

Take your learning beyond the coaching sessions by joining an Group Mastermind. Meet with peers on Thursdays or Fridays to share insights, discuss progress, and keep momentum going.

SIGN UP COMING SOON

Show up. Take action. Win BIG!

Earn recognition, business investments, and cash prizes up to $50,000 as you put what you learn into action.

  • 10 winners who use Home platform the most to help them grow their business

  • 50 winners who use the AI Assistant the most to help them save time

  • 250 winners who have engaged with their CRM the most by logging in-person meetings, phone calls, and text messages

  • Weekly Prize: 10 winners per week will receive $1,000 to invest back in their business, awarded at the end of each Monday coaching session to agents who attend the webinar and are the first participants to correctly answer a question in the chat; agents must be present, attend the full session, and have used the platform daily to be eligible. 

    Prizes will vary. Please reach out to your branch manager for more details.

Learn from the industry's most respected coaching professionals.

Throughout the experience, Tom Ferry International-certified coaches will guide you through practical strategies, proven systems, and actionable habits designed to help you build a stronger business.

The role of a Tom Ferry Coach is to act as your strategic thinking and accountability partner to facilitate change and make it easier for you to achieve your personal goals.

Your Coaches

Tom Ferry International Coaches

CHECK OUT COACH PROFILES

Your Questions, Answered

  • You are automatically enrolled in the experience. There is no need to register or sign up manually! No action is required on your part to begin participating.

  • There is NO COST to join Unlocking Home for all participating Coldwell Banker Realty agents.

  • The curriculum focuses on practical, real-world activities that directly drive transaction volume and strengthen client loyalty:

    • Generating more listings and client opportunities.

    • Strengthening client relationships through consistent, systematic follow-up.

    • Building productive, automatic daily habits that save you time.

    • Leveraging the Home Platform CRM and AI Assistant to streamline your routine and administrative tasks.

  • Not at all. Unlocking Home is designed for agents at every level of technology experience. The tactical workshops and daily prompts will guide you step-by-step, helping you build confidence using Home and make the platform a more natural part of your daily routine.

  • We understand that client commitments and busy schedules can make live attendance challenging. Replays of virtual coaching sessions and Home Platform workshops will be available on the Unlocking Home website so you can catch up on your own schedule.

    Live attendance is highly encouraged. To be eligible for weekly prizes, you must attend the coach-led training live in its entirety, either virtually or through an in-office Watch Party.

  • You can find an expanded FAQ linked here.
    Connect with your branch manager for additional details.