Ninja Selling Coaching Team
Danny Macedo
Danny Macedo is a coach, trainer and speaker for Tom Ferry International. He has assisted thousands of professional realtors to create powerful marketing campaigns across platforms such as Facebook, Instagram, YouTube and Google. Danny readies professionals to utilize the ever-changing marketing tools of today, while holding them accountable to fulfil their greatness. He has conducted over 12,000 hours of coaching and has coached more than 650 realtors in one-to-one coaching throughout his career. He is a graduate of speaker training conducted by world renowned speaker Patricia Fripp, and holds certification in Phil M Jones' Exactly What to Say program.
Emily Terrell
Emily Terrell is a Top Coach and Speaker at Tom Ferry International and a licensed San Antonio agent closing 70+ transactions a year on systems that run in about five hours a week. She's one of real estate's most recognized voices on AI, systems, and social media, and she's known for one thing: teaching agents the actual how. Today she's showing you how to turn Home from another login into a lead-generating system.
Kristi Jencks
Kristi Jencks got licensed in real estate in 2014 and was good at it fast, leading her own team for years. But she noticed the part of the week she looked forward to wasn't her own deals — it was the conversations where an agent finally saw what was standing in their way. In 2018 she became a coach, and she's never looked back: thousands of one-to-one coaching calls, dozens of trainings and live presentations, and now a role as a Tom Ferry Senior Coach. Since 2024, she's delivered 60+ paid speaking engagements across 24 U.S. cities, bringing that same gift for helping agents see what's really in their way to stages nationwide.
Merrill Jencks
Merrill Jencks is a Tom Ferry coach and systems builder who helps real estate agents adopt new tools without losing momentum in their business. For years he has coached a roster of Core and Elite agents, focusing less on theory and more on the practical question every agent asks: what do I do tomorrow morning? What can I automate and delegate?
His approach is built around systems. Merrill designs the routines, tracking, and accountability structures that let agents fold a new platform into an existing workday, and he has built his own AI-assisted coaching tools to keep clients on track between sessions. He is known for translating technical change into plain language, breaking rollouts into small wins, and meeting agents where they are, whether they are early adopters or skeptics.
Merrill believes technology only creates growth when it becomes habit, and his coaching is designed to get agents there faster and with less friction.
At home, Merrill is married to Kristi. They have eight adopted children and recently welcomed two grandchildren, both newborns.
Frank Hereda
Frank Hereda is the owner and driving force behind a Myrtle Beach–based real estate and home-building brand, and a portfolio of short-term rentals throughout the Grand Strand. Over the course of his career, Frank has built a business spanning homebuilding, real estate sales, and property management—giving him a unique, ground-level perspective on the market as a builder, agent, and investor.
In addition to his own businesses, Frank is a certified coach with Ferry International, where he trains and develops real estate professionals. He works directly with coaches-in-training and agents across the country, helping them turn strategy into consistent, measurable execution—from lead generation and database management to content marketing and team building.
Frank is known for his practical, no-fluff approach to real estate and coaching. He teaches from firsthand experience, focusing on strategies and systems that work in the real world—not simply ideas that look good on a slide. His talks are designed to give agents and business owners clear, actionable takeaways they can put into practice immediately, whether they’re building their first pipeline or scaling a multi-agent team.
Frank lives and works in Myrtle Beach, South Carolina, alongside his wife and business partner, Tiffany.
Janet Miller
Janet Miller helps real estate agents and team leaders bring order to the chaos. Since 2017, Janet has hosted more than 17,000 coaching sessions with Ferry International. Her clients consistently praise her for creating structure, streamlining systems, and developing leadership skills that drive real results. With a calm, strategic presence, she helps agents stay focused, make confident decisions, and grow businesses that are both scalable and profitable.
Michael Graf
Michael Graf is a realtor, business coach and Team Lead in Sarasota, Florida. Since beginning his real estate career in 2012, Michael has built more than 14 years of experience helping buyers and sellers navigate changing markets with confidence.
Throughout his real estate career, Michael has been recognized among the Top 3% of real estate professionals nationally. Under his leadership, his group achieved the top production in units for its office in 2021 and earned the Diamond Society Award in 2022.
For the past 7 years, Michael has coached real estate professionals with Tom Ferry International, where he serves as a Mastery-Level Team+ Coach. Drawing from his own experience building a successful real estate business, Michael has helped coaching clients strengthen their systems, increase production, and, in many cases, double their business.
Today, Michael combines hands-on real estate experience with high-level business coaching, bringing proven strategies, accountability, and a results-driven approach to the agents and clients he serves.
Paul Sanford
Paul Sanford is a business coach, speaker, and trainer who helps real estate professionals build stronger businesses through strategy, marketing, technology, and artificial intelligence.
As a coach with Tom Ferry International, Paul works with real estate professionals across North America on business growth, lead generation, conversion, marketing, and leadership. He is particularly interested in helping agents move beyond simply adopting new tools and instead understand how technology and marketing can improve the way they operate, communicate, and compete.
Much of Paul’s recent work has focused on the changing relationship between consumers, marketing, and artificial intelligence. He studies how people discover and evaluate businesses, how AI is changing search and recommendation behavior, and what makes digital content more likely to earn attention, build credibility, and influence action. His work has included extensive analysis of real estate websites, online presence, video performance, YouTube audience behavior, and the broader customer journey.
Paul brings an unusual combination of real estate, technology, consulting, and leadership experience to that work. Earlier in his real estate career, he served as a branch manager in the Mid-Atlantic region. Before entering real estate, he worked as a management and technology consultant for large systems integration companies and previously served in the federal government as a computer programmer and project manager.
Paul is also a retired Army Lieutenant Colonel. He lives in the Dallas area with his wife and family.
Sandra Hendrix
Sandra Hendrix is a high-performance business and life coach with over 25,000 hours of coaching and consulting experience across real estate, digital marketing, entrepreneurship, and business development. As a consultant since 2008, she leads training, coaching, innovation, and digital marketing strategy across Latin America.
A Tom Ferry Certified Coach since 2016, Sandra coaches real estate professionals across 15 countries, bringing a rare combination of global perspective and local market intelligence. Her deep understanding of international real estate business, etiquette, and cultural nuance sets her apart — she doesn't just teach systems, she adapts them to the realities of diverse markets, languages, and business cultures worldwide.
Sandra holds a Bachelor's in Business Administration from Universidad Iberoamericana, with a major in Finance and a minor in Institutional Marketing and Public Relations. She is certified through IDHEA Coaching, GTC, and CESE in Strategic Planning and Executive Coaching, and holds two additional coaching credentials: Jay Shetty Certified Life and Success Coach (Jay Shetty Certification School, accredited by the Association for Coaching) and Certified Breakup & Divorce Coach Practitioner (Sara Davison Global Enterprises, ICF-accredited).
At the core of Sandra's coaching philosophy is a firm belief that personal and behavioral growth are the true drivers of business development. Mindset is not separate from strategy — it is strategy. When a client shifts how they think, act, and lead, their results follow. This conviction shapes every coaching engagement she takes on.
A community builder and new project implementer by nature, Sandra has a consistent track record of creating initiatives that generate lasting impact — from innovation programs within Mexico to coaching frameworks that have transformed businesses and lives worldwide. Her personal mantra: Always Be Learning.
Sean Ryan
With over 20 years of industry experience, I have built a career on proven results and a passion for helping others succeed. Having personally guided clients through the sale of over 1,000 homes, I know exactly what it takes to navigate shifting markets. Beyond individual transactions, I have conducted over 11,000 coaching sessions, mentoring professionals to elevate their strategies and unlock their full potential. My mission is simple: delivering excellence through hard-earned, battle-tested experience.
Tausha Fournier
Coach Tausha Fournier is a bold, strategic, and results-driven real estate coach with more than 25 years of sales and leadership experience. Known as “The Velvet Hammer” by her clients, Tausha masterfully blends empathy with direct accountability, guiding high-performing teams, brokerages, and top-producing agents to scale with precision, discipline, and confidence.
Her coaching is direct, energetic, and rooted in tough love—with an unwavering commitment to helping clients reach their potential through clarity, systems, and action. With a strong track record in team scaling and sales performance, Tausha offers high-impact coaching that is not for the faint of heart—but always in service of greatness.
Tesia Harris
Tesia Harris built her career on one belief: systems win. Thirteen years of top-producing, multi-award-winning success in Texas real estate—plus service as an elected official and board member of a Texas board of Realtors, and work as a published author and podcast host—prove it. As a Tom Ferry Business Coach, she takes agents with zero structure and turns them into agents who close: unlocking multi-million-dollar listings and turning AI-avoidant agents into confident, tech-savvy closers.